GDPR issues with reviewing records in CRM databases?
In our previous article, we looked at the advantage of moving records from Excel to a database platform. Even with the improvements that a database would bring there would still need to be certain procedures put in place to comply with the GDPR “right to be forgotten”.
With multi-relational databases, such as SAP, NetSuite or Mamut, because as soon as there is an activity linked to a contact (order, invoice, etc.), it cannot be deleted, but it can be hidden to make it inaccessible. Once done, no-one can read it unless under administrator rights. Backups can also be encrypted making them safe from unauthorised access.
But I still need my spreadsheets for specific calculations.
Even if you must use spreadsheets for calculations, these can be embedded as document templates within the database system, limiting their exposure and rights to access. At least everything is in one place so that the administration of data will become more manageable with standard procedures. A centralized database will have benefits for a more efficient workflow through the organisation anyway, as everyone will be able to find and access the information they require instantly.
So what are the benefits of GDPR?
In recent years, there has been quite a bit of scaremongering going around with regard to the fines involved for companies which suffer a data breach, but that misses the point of the GDPR legislation, which is to reinforce confidence in the public that companies are being responsible with their clients’ information. If situations such as those that happened with TalkTalk and Tesco Bank were allowed to continue, then people would lose their faith in our very system of trade, impacting on economic activity, let alone encouraging criminal elements to continue in their endeavours. These GDPR rules are ultimately going to weed out those organisations which have a disregard for their clients’ interests, operate inefficient systems and ultimately shouldn’t keep trading anyway. The end result will be a trading environment that allows people to trust the very system that our economy is based upon.
About the Author?
Malcolm Ford has had 25 years’ business experience, over 2 continents and has worked in a variety of sectors. He works now with companies with analysing their data for reporting and compliance puposes.